Monday, August 24, 2015

Dell Targets Hyperscale Customers Through New Server Division


Dell opens a new division to aim at big hyperscale customers.
Dell has established a new division to cater the second rank of hyperscale clients – those with similar requirements of mega-giants, such as Google, but those enterprises are not so big in size, as reported by Dell news. The Datacenter Scaleable Solutions Group, proclaimed on Monday, would work with enterprises various in sectors, such as cloud hosting, research, telecommunications, and internet-related services.
Dell financial services reported that Dell's senior official, Brian Humphries, stated that these high-scale customers are not big enough but nevertheless are huge in size and are expanding at a rapid pace. Like the hyperscale customers, many of these enterprises utilize large magnitudes of x86-server hardware, and the execution of their information technology acts as the core of their organization.
Dell drivers informed that the DSS group would help such clients to choose semi-custom hardware that will not only be distinctive to them, but would also differ from ordinary servers. These servers would be capable of supporting the operating applications effectively.
DSS is concerned about the delivery methods, as much as the products. These rapidly expanding enterprises found out that their demand is rising and sometimes require extra facility. The organization has stated that it would succeed in delivering thousands of servers in a short period whenever required, assuming with an extra delivering fee charged. It would manufacture new hardware for the hyperscale client belonging to the second tier, beginning with servers that it intends to supply in the latter part of the year, pioneered often for clients in the People’s Republic of China.
Dell is attempting to repeat its success at Data Center Solutions division, which was established about 96 months ago, to target big hyperscale customers. The organization was the first big server OEM to own such an enterprise, and it operated in times when its personal computer line was adversely affected.
Other companies have followed Dell’s footsteps; one of those includes Hewlett Packard, which is also aiming at hyperscale customers through its collaboration with Foxconn to provide cheap cloud servers.
Industry professionals believe that the development of the new unit would increase the company’s market share and build its image in the corporate world. It is probable that the new development would improve its relations with different companies. Its officials should ensure that the new division is operated in a very effective manner.
Dell followed HP in worldwide server market, but outpaced it in terms of growth and prosperity. The revenues soared significantly and it witnessed a term of development.

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