Facebook plans to re-enter new industry with a standalone application, called Notify.
Facebook has taken an initiative to dominate the field of journalism. It is getting ready to re-enter the news industry with its new standalone application known as Notify that would be launched next week, with content provided by various media collaborators such as CBS, Vogue, and Washington Post.
Facebook News informed that the new software would alert users to news stories published by professional publications as the company prepares a ground against Twitter and Snapchat in a battle for mobile news, increasing the stakes for publications attempting to target smartphone users.
It pursues a positive response from readers and publishers to the network’s Instant Articles, which includes news in its mobile application. To demonstrate its rising confidence in the news industry, it introduced Instant Articles for all iPhone users two weeks ago after testing the service for months.
A significant number of articles are shared daily with huge mobile audience, with a benefit that faster loading times would play a role in enhancing involvement and readership. Facebook News today exclaimed that Notify is a follow-up of ‘Instant Articles’ that would be offered as a standalone application in the coming week, according to persons aware of its plans.
The new app would be featuring content from a number of video, print, and digital media organizations, such as Billboard magazine, CNN, Mashable, Washington Post, and Vogue. After its initial testing reports were disclosed this summer, the social media giant would be launching it on a large scale.
Facebook
has refused to share its views regarding this development. The social platform has taken a leading position in mobile advertising due to its successful mobile applications. Mobile advertising revenue increased by 72% per year to $3.3 billion in its third quarter. It now contributes to more than 75% of the group’s advertising revenue.
The social media organization’s entrance in the field of mobile journalism is a reflection of a huge, global change in media consumption patterns. According to a private equity company, Kleiner Perkins Caufield Byers, mobile utilization is known for contributing to 24% of American media consumption time, but only 8% of advertising expenses. It has been estimated that this gap in the USA is worth $25 billion opportunity.
Facebook Breaking news reported that it is not the only organization to do so, as Apple has also demonstrated interest in this industry and introduced its News aggregator app, which would be launched in September.
It could be assumed that Facebook’s initiative would threaten its rivals.
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