Amazon wants to hire former official of Marks & Spencer to help it establish its own fashion brand.
Amazon is planning to dominate the fashion industry with its owned label-clothing brand. Rumors that the American e-commerce company would soon introduce its own fashion brand were fuelled previously in February 2016 when it started to advertise for jobs like merchandiser, inventory manager, and fit specialist on its own online jobs website.
In 2002, the online retailer initially began selling branded clothing of third party brands. It is currently on track for turning into America’s top fashion retailer, growing rapidly than retail giants like Target and Wal-Mart but the online trading giant has not been able to easily lure some brands wanted by it amidst fears that selling fashion along with televisions, nappies, and disposable razors will affect their image.
The Seattle based enterprise is already selling its own branded electronics, under the brand name Amazon Basics and Strathwood furniture in Britain.
Frances Russell, who left Marks & Spencer as head of its womenswear in August 2015 when the British multinational retailer did reshuffling of its management, has talked to enter Amazon at a senior post. It is still not known whether she would work for the enterprise in UK or US.
According to The Guardian, Amazon wants to recruit Russell to help it establish its own fashion-clothing brand. It has a huge British fashion operation stretching from New Look to Tommy Hilfiger. In 2015, a large photography studio was opened by it in Shoreditch of London for promoting its range of clothes.
Last summer, the company recruited actor and British model Suki Waterhouse to lead its fashion ad campaign, as it tries to improve its fashion ranges’ profile. It faced criticism regarding its taxation affairs and refused to share views on reports of appointment of Russell. The report followed the claim by the fashion industry press that the company was finding a senior product manager to manage its Europe based private label business.
Amazon, which suffered from criticism for sucking out money from the high streets of UK, is believed to be getting ready to introduce an entire range of grocery items following its Amazon Fresh project. The addition of fresh food items would threaten supermarkets. Recently, it included 60 frozen and chilled food products to currently available 20,000 items for speed delivery.
In other news, Leicester Mercury reported that Amazon would establish its new site in the British country ‘Leicestershire’, which will provide 500 new job opportunities. In this autumn, a fulfillment center covering 1 million square feet will be opened in Coalville, the company has confirmed today.
No comments:
Post a Comment