Thursday, June 16, 2016

Facebook's Safety Check Feature Debuts In US


The American social network operator switched the safety tool on to help its users find whether their relatives are secure or not after the Orlando shoot out

After the heinous attack in the Pulse nightclub of OrlandoFacebook Inc.’s most popular social networking site, Facebook has enabled its “Safety Check” feature for the first time in the US. The feature helps the users to locate the safety of their friends and relatives when the latter check themselves as “safe” after any disastrous situation. The attack that took place during the early morning hours of Sunday left 53 injured and 49 people murdered.

The tool was launched two years ago and it works in the following manner: It thoroughly scrutinize the registered city of the users, disclosed in their profile, along with the locations from where the users have had maximum internet usage. If some unfortunate event happens in the vicinity of the places mentioned then the site will switch on the “security feature” for the user to enable him to mark his safety. Until now, this feature wasn’t operated in the US however since its launch, it has been used around 12 times to respond to natural calamities including, but not limited to last year’s Nepal earthquakes and the terror attacks in Brussels and Paris.

Back in March, the Menlo Park based organization turned it on for most of the world responding to the bombing in Lahore, Pakistan. The increasing pains of the feature were joined by criticism regarding when turning it on was appropriate, but previously in June 2016 the company began to test a version that lets users activate themselves “identify and elevate local crises”- which it implemented in the city of Orlando, revealed the organization’s Disaster Response Page.

As per reports by AdweekCEO of Facebook Mark Zuckerberg stated the following on his Facebook page, "Waking up this morning, I was deeply saddened to hear about the shooting in Orlando. My thoughts and prayers are with the victims, their families and the LGBT community."

Daily Mail reports that the feature automatically sends a notice to Facebook users in an affected region questioning them if they are safe.  When any user taps on “yes let my friends know” the feature sends a notification to his or her Facebook friends.

Family members of the victims have been posting on the social platform to seek help in searching for their loved ones  as they are having trouble finding the whereabouts of their loved ones. By switching on the security feature, Facebook is playing its role to better serve the community.


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