Latest Amazon news is that the previous Amazon employees are all set to launch Mona app which aims to make your phone home for the personal shopper. At the time when most of the apps pertaining to mobile shopping are working in order to provide the people with suggestions and commendations regarding the new products or getting their attention towards the popular trends, this app, Mona takes these acts a little further and an additional feature called “Missions” does something more than conventional trend recommendations and new products.
This traverses through the stores that are online for the goods that are meeting a specific criteria, style, product type basis or price and etc. These all factors make it more specific for the search to happen and help the user as a shopper advisory. For instance, the user can ask Mona to tell them about a sale on the particular shoe which they might need or for that matter; tell them about the handbag from the favorite or famous designer being available under $200.
The startup which belongs to Seattle and is a bootstrapped one had been founded by Orkun Atik along with Nurettin Dag in 2014. Atik had been Amazon’s senior Product Manager. Dag had been associated with Amazon as well, he was Senior Software Development Engineer and there is also a third co-founder along with them who wishes to stay anonymous at this point. Atik is one of the particular people among the three founders who are experienced with the technologies pertaining to personalization. Amazon news reports that he has also worked on multiple recommendation systems back there and it includes Similarities system and various other systems. Dag on the other hand has been working on the platform pertaining to logistics powering same day deliveries by the e-commerce giant and also Amazon Fresh.
The idea for this app had largely been due to the interest of Atik in working on the products related to data. He expressed, “I really like shopping, and thinking about all the dynamics in the marketplace and how consumer behavior is changing.”
He also explained that there is room for improvement and products that are more personalized to the users can be built, these users can have difference preferences, different sizes being worn by them or even different trends they wish to follow. Moreover, the discovery and search related to shopping has not been changed that much in the past decade or over. He points out that there is no need to organize stuff around the products, its people around whom shopping has to be organized.
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