The American social network has been successful in luring publishers to its platform.
Facebook has been successful in luring publishers to its platform. Facebook news reported that they are ready to speed up the process of content distribution on the network’s “Instant Articles” in the coming times. New York Times has agreed to post around 30 articles per day directly to the platform’s news feed. Similarly, Atlantic is also ready to disseminate most of its content through the platform. It is expected that both organizations would start posting by Thursday but are waiting for the company’s preparation.
Facebook news today informed that the President and CEO at Atlantic, Bob Cohn, has stated that the publishing staff is enthusiastic for the new stage. At the outset, it will upload most of the published material in the feed and closely examine the effect. BuzzFeed has disclosed that it wants to publish as much content as it can post on the network. Furthermore, it intends to launch articles for only select groups to see how they respond.
Facebook breaking news affirmed that the networking company’s spokeswoman has stated that the program would soon be launched, but declined to share further details. Several publishers have tested the network’s article posting feature. Experts stated that by posting articles to the network through the update, content developers hope that they would expose themselves to social network users. This will also prove to expand their viewership.
Industry sources stated that the latest media-friendly initiative permits publishers to earn 100% of the revenue generated from advertisements and 70% if Facebook sells the ad. The New York Times editor for innovation and strategy, Kinsey Winson, has claimed that the publication plans to sell all the advertisements launched with its stories. Mr. Wilson stated, “We believe we can command a rate similar to what we get for an ad on our own site.”
The social network operator surprised the media when it proclaimed that it was collaborating with nine major news companies for Instant Articles. It has succeeded in dominating the mobile advertisement display market, as it has earned 35% of its revenue.
Industry experts believe that the interest of the stakeholders would help to improve the organization’s reputation. Facebook should now take steps to speed up its preparation for content sharing otherwise it might disappoint the interested organizations.
The accessibility of publishers to the social media platform will enable them to reach a wide range of readers. This can be mutually beneficial for both companies in terms of revenues and exposure.
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