Snapchat Helps KFC

Kentucky Fried Chicken (KFC) has decided to benefit from the services of Snapchat.

Fast food restaurant chain, Kentucky Fried Chicken (KFC), has decided to benefit from the services of the American video messaging service, Snapchat. KFC Australia has announced that it has employed the social media network to promote its newly released taco product, as reported by Snapchat news. It is revealed that the platform was used for the first-time launch of the product.

Snapchat news today informed that the chief marketing and development officer of KFC Australia, Nikki Lawson, has stated that the brand was interested in using the digital media. He added that the organization wanted to target markets in an environment where active interaction was possible. Market sources indicated that the fast food chain is also using a number of other social networking platforms, such as Facebook, Instagram, and Twitter.

The company has claimed that its consumers have effectively responded to the use of the latest tool, affirms Snapchat breaking news. After the product’s launch on the network, it was viewed 3000 times in the first 180 minutes. 

Experts stated that the recent food item’s launch would let the photo messenger enter a new market. It is probable that the latest initiative would lure a significant number of youngsters who are regular users of the networking platform.

KFC is not the only organization using the network. A number of other companies, Disneyland, The Daily Mail, National Geographic, Taco Bell, MTV, and ESPN, are also using the network. Industry experts believe that the user friendliness of the networking organization’s service has forced the company to employ it.

It is expected that the product’s launch on the social platform would lure a large number of other restaurants who might follow the footsteps of KFC. Media sources have reported that the restaurant believes that Snapchat platform has helped it to extend efforts to use the social networks.

The fast food company intends to share its ‘KFC moments’ through the services provided by the platform. The fans of the food company can witness KFC snaps by adding the organization on the platform with KFC Australia. If its taco product is promoted well on the network, then both the organizations would be benefitted.

The collaboration between both companies can be valuable in terms of business. The use of social media is an expedient practice in many organizations. Snapchat should now take steps to effectively disseminate the outlet’s product in the best possible manner or it might fail to satisfy the fast food giant.