An official of the American social networking organization has defended the company's video consumption measuring standard.
The American social network, Facebook, has responded to criticism from a YouTube pioneer. Facebook news today affirmed that the company’s video product manager, Matt Pakes, has posted that three seconds are sufficient for the networking giant to register a user’s impression. This will tell that the user has watched video in the News Feed.
Mr. Pakes wrote that no broad industry standards are used for measuring any view, three seconds is a common choice and given a constant measure for the video on the social networking platform.
Facebook news exclaimed that a statement was posted to ‘Medium post’ by the video sharing webpage’s creator, Hank Green, which targeted the organization’ video views criteria, while also ripping into the organization for preferring Facebook native video over links from Youtube and other platforms, while accusing the enterprise of ignorance when users upload videos not owned by them.
Mr. Green referred to a study by Ogilvy and Tubular Labs that revealed in the first quarter of 2015, the social network’s 725 videos were stolen. Reloads were able to draw more than 17,000,000,000 on the platform. Facebook breaking news affirmed that the social network gives importance to intellectual property ownership and makes efforts to enhance the tools to identify and eliminate infringing content.
Market professionals are of the view that the networking giant’s response would not only clarify the company’s video view determination criteria, but also improve its reputation in the digital world. The social media organization is working to find solutions to allow Internet Protocol (IP) owners manage and recognize infringing details, tailored for its special network.
Industry experts believe that Facebook’s aggressive entrance into online video industry tends to trouble the interests of the status quo; Youtube dominated system that has helped vine creators to earn an income from their work. Facebook, which has drawn $4,000,000,000 in a time span of less than 24 months, does not offer a revenue sharing formula equivalent to that of Youtube.
Mr. Hank has argued that the Californian network enterprise’s 3-second rule is dangerous, as it does not accurately measure the video consumption. Before Matt’s post, the company had never addressed the 3-second issue. It is most likely that the tech social media organization’s response would improve the motivation levels of its employees.
Facebook’s management should now promote its defensive message in the most effective manner or they might be unable to properly define a video consumption-measuring standard.
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