It's Always Been About Google With Apple, Inc.

The tech giant acquired an analytics firm two year ago to compete with google's capabilities.

About two years ago, the Silicon Valley giant Apple, Inc. had acquired Topsy, an analytics firm at a price of $200 million. The aim of the company by acquiring this firm was to create a search engine that would compete with that of Google’s and would consist of all the Tweets that have been on the web since 2006. This news came out after an Executive of Analytics Company; Aaron Hayes-Roth decided to talk about how his life changed while working for this, with Business Insider.

This executive who talked to Business Insider informed that he was the Director of Business Development at the analytics firm and was a startup back then. The products of this startup were found to be quite reliable and quick by many customers who would use them. The product would do an in-depth analysis that would go back to 2006 and help the users make better decision for the future and would offer future recommendations and forecasts as well.

While working with Apple’s team, Mr. Roth always wondered as to what the multinational technology giant would fit Twitter, Inc. into its system. Turns out it wasn’t the micro-blogging website that the tech giant was after but what powered that tool is what interested Steve Job’s company. The indexing capabilities by Topsy’s platform are exceptional and allow the system to be able to search huge amounts of data quite quickly.

From the beginning this has been about Google; the tech giant wants to compete with the search engine leader and get a share of its pie. Since iPhone 4s and the introduction of Siri, the organization has come a long way. Now if you swipe left on your iPhone and type a single word, Wikipedia search results start to come up. Spotlight is the next thing to increase usage since more than 85% of a user’s time is not spent on Apps and searching for things does not account for much. Apple has a greater user base than google.

Another then that the iPhone manufacturer has achieved is that when a safari user searches something on the web via the browser, it will not get the google links of the search because it does not want its competitors search to come up on its platform. As of September, the tech giant has over 585 million users. The organization is making efforts to make it users use its own search engine rather than google but that would not be happening anytime soon.

Even though this acquisition took place two years ago, Apple has managed to hide it from the public which could be a blessing for it.