Google Chrome Upgraded To Reduce Loading Time Of Websites

Google's new algorithm, Brotli, would load pages faster than any other algorithm.

Google’s newly introduced data compression algorithm could load websites faster. Users of Chrome must be expecting to find a performance upgrade in the nearby future as the technology giant has launched new technology to speed up the loading process.

The new compression algorithm of Google, known as Brotli, would probably be launched in the upcoming stable release of Chrome, official of the company ‘ilya Grigorik’ mentioned on Google+ on January 19, 2016. The enterprise first introduced Brotli in September last year, but shared no details regarding when the upgrade will be offered at that moment.

The company told that the efficiency of Brotli would be 20% and 26% greater than the existing compression algorithm, Zopfil, adding that the smaller compression size would be resulting in speedier page loads. Those using Chrome on phones would probably see other advantages too, like lower fees of data transfer and reduced battery consumption.

Data compression is a procedure used to minimize data so that it becomes convenient for transferring while requiring less space. When data compression is done in denser manner, it is able to move along the web faster whereas using fewer resources. Brotli is open sourced by Google, which would let other tech companies incorporate the new algorithm into the browsers owned by them as well.

Patrick McManus of Mozilla earlier stated FireFox would be adding support for the new user-friendly algorithm too, but did not clearly mentioned when it would be launched for customers. The introduction of the algorithm has also indicated that the company intends to turn the procedure of waiting for websites to load into a convenient one for users.

In 2015, Google started a new venture known as Accelerated Mobile Pages, which is a new method for presenting news articles in mobile search results that provided them with the ability to load at a faster speed.

In other news, Fortune has reported that some users of Android have reported the capability to install an app from the search results of Google, instead of opening Play Store for the purpose.

It seems that the latest feature is presently being tested at a limited scale. Some of the users have reported that they access the feature since December. People can now find out whether their Google account offers the feature by clicking on the pre-installed search bar on the home screen of Android device or by using the Google Search app.