Facebook believes virtual reality is the future and plans to incorporate VR-style advertisements to add to its income.
Facebook is about to introduce new types of advertisements. Mark Zuckerberg confirms virtual reality future and the company is not wasting time to incorporate it to the News Feed and start earning money from it. By accepting the format, the social media platform could keep itself fresh for customers by providing a vivid method to link with areas one could not go. In the meantime, attracting organic virtual reality videos would cover so it could include VmaRketing in the feed.
Facebook news affirmed that the company introduced 360-video viewing support to Android and web in September, and a user could now be watching these VR-style video on iOS. The company is also introducing the format for advertisers, the first “immersive stories” offered by organizations including Walt Disney World, Nescafe, AT&T, Samsung, Ritz Crackers, and Corona.
Facebook app informed that these videos could be viewed by tap-and-drag around the screen, or for immersive VR experience, offered from today on the Samsung Gear virtual reality. Meanwhile, to attract more users towards the sharing of 360 content to their News feed, 360 camera manufacturers, such as IC Real Tech, Theta, and Giroptic are helping Facebook to make an addition of “publish to Facebook” buttons to their applications.
Thus, a user is not required to fiddle with the posting of the 360 video to his/her computer first. Ultimately, to boost 360 content development, the social network introduced a microsite specifically for the purpose of offering film developers best frequently asked questions, upload instructions, and best practices.
Tech crunch reported that leading VR developers Vrse’s Aaron Koplin and Chris Malik have pitched to demonstrate the best means to video-makers through which immersive video could be made.
Facebook news today exclaimed that the process is similar to what the company did in pictures and later in videos. Essentially, it attempts to adopt the most vivid disseminating format to ensure that the platform becomes exciting. Then once there are sufficient levels of un-promoted or user-generated brand content developed in newly introduced format, pushing similar style ads would look less interruptive for the experience.
For pictures, that means letting social network users make an addition of multiple profile photos and then albums so they could connect with their friends. That made visual advertisements look natural. Facebook Breaking news reported that currently, the network giant is trying to push explosion of traditional video content. It has succeeded in doubling its daily video views from 4 billion to 8 billion since April.
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